Searching for sustainable alternatives to the ‘current frenzy of Development and Industrialization’
in India which can fulfill the most basic needs of common man - food and water..

Monday 28 November 2011

Food security hit by land acquisition: SC - Indian Express


The government has been on an acquisition spree of agricultural land since the economy opened two decades ago, seriously affecting basic food security and driving the “small farmer” to suicide, the Supreme Court has said.
In the “name of planned development or industrial growth” an 1894 law has become the statutory route for “massive land acquisition” of prime farmlands in the past two decades, said a 25-page judgment delivered by Justice G S Singhvi on November 23.
The judgment quoted the fifth and final report of the M S Swaminathan-led National Commission For Farmers to slam the acquisition of agricultural land with no thought for the availability of food for the future in a country where “60 per cent of the population still depend on agriculture and where people living below poverty line are finding it difficult to survive”.
Justice Singhvi quoted the “words of wisdom” spoken by India’s first Prime Minister Jawaharlal Nehru that “everything else can wait, but not agriculture” in this context.
The judgment also highlighted the Swaminathan Commission’s recommendation against diversion of agricultural land for non-agricultural purposes. The court said both Nehru’s words and the Commission report seems to have become “irrelevant” for the government now.
“These words of wisdom appear to have become irrelevant for the state apparatus which has used the Land Acquisition Act, 1894 in the last two decades for massive acquisition of agricultural land in different parts of the country, which has not only adversely impacted the farmers, but also generated huge litigation which consumes substantial time of the courts,” observed the Bench, also comprising Justice S J Mukhopadhyay.

Krishnadas Rajagopal (Food security hit by land acquisition: SC)Posted: Mon Nov 28 2011, 02:07 hrsNew Delhi:


Tuesday 22 November 2011

Corporate's out to Rob the rural market :: Wake up India


Lets go rural guy's :: wide-ranging, practical implications for creating successful portfolio strategies and packaging formats that recognise these traits and appeal to the rural consumers' senses.
"Beware the clutches of the Corporate" 
 "The robbers are on too you now to steel your money and your freedom, until you are left with a bowl to beg"


(article in Indian Express :: 21st Nov 2011

FMCG firms intensify focus on premium products


“As income level in the rural areas also increases, there is propensity to spend more. So most FMCG firms are trying to upgrade the choices of consumers in those markets,” he added.
According to market research firm Nielsen, FMCG market in rural India is expected to grow more than tenfold to $100 billion in the next 15 years.
Rural markets in India is currently worth around $9 billion in consumer spending in the FMCG space annually. The report said premium products currently contribute more than 21 per cent to the growth of the FMCG sector than other price tiers.
ITC is also adding more premium products portfolio to its foods portfolio.
“We are attempting to build a premium portfolio and definitely premium products are skewed towards urban markets. With this effort we are trying to earn higher margin and try to push back some of the margin to cover cost of some of the products,” ITC Head of Sales (Foods) Vikram Khosla said.

FMCG market in rural India to touch $100 bn by 2025: Nielsen


NEW DELHI: The fast moving consumer goods market in rural India is tipped to touch $100 bn (around Rs 45,735 crore) by 2025 on the back of "unrelenting" demand driven by rising income levels, according to a study by research firm The Nielsen Company.
"The Indian rural market is set to become a USD 100 billion opportunity for retail spending in the next fifteen years," according to a statement released by the company today.

According to Nielsen, rural India accounts for more than half of sales in some of the largest FMCG categories.
"While the ability of lower priced packs to improve accessibility is known, their pace and presence has been unrelenting," The Nielsen Company India Vice President Prashant Singh said.
In addition, premium skin care brands typically associated with the urban population are growing nearly twice as fast in rural areas, he added.
At present, rural consumers spend about USD 9 billion per annum on FMCG items and product categories such as instant noodles, deodorant and fabric, with the pace of consumption growing much faster than urban areas, as per the findings.
The Nielsen study also suggests that the number of direct-to-home television connections in rural areas is already more than double that of urban centres and growing dramatically. "Today, two out of five new mobile telephone connections are in rural," the statement added.
"These findings have wide-ranging, practical implications for creating successful portfolio strategies and packaging formats that recognise these traits and appeal to the rural consumers' senses," Singh said.


An ever-thirstier region


South Asia’s water
Nov 19th 2011
Extract from the article ( Unquenchable thirst :: A growing rivalry between India, Pakistan and China over the region’s great rivers may be threatening South Asia’s peace ) from | The Economist
An ever-thirstier region
The scarcity of water in South Asia will become harder to manage as demand rises. South Asia’s population of 1.5 billion is growing by 1.7% a year, says the World Bank, which means an extra 25m or so mouths to water and feed: imagine dropping North Korea’s entire population on the region each year. Greater wealth in South Asia brings with it a soaring demand for food, especially for water-intensive meat and other protein. Industry and energy-producers also use water, though unlike farms they return it, eventually, to the rivers.

Worse, overall supply will not only fail to keep up with rising demand but is likely to fall (unless a cheap way is found to turn sea water fresh). The Himalayan glaciers are melting. A Dutch study last year of the western Himalayas reckoned that shrunken glaciers will cut the flow of the Indus by some 8% by mid-century. Flows may also get less regular, especially if glacial dams form, withholding water, and then collapse, causing floods.

Others give even scarier predictions. Sundeep Waslekar, who heads a Mumbai think-tank, the Strategic Foresight Group, which has picked water as a long-term threat to Asian stability, sees a “mega-arc of hydro insecurity” emerging from western China along the Himalayas to the Middle East and farther west. The strain of bigger populations, diminishing water tables and a changing climate could all conspire to produce a storm of troubles. South Asia is especially vulnerable: Mr Waslekar sees a cut of 20% in total available fresh water over the next two decades.

The greatest threat of all would be from any change to the monsoon, which delivers most of the region’s fresh water each summer. Here, again, worries arise. Indian meteorologists who have studied rainfall data from 1901 to 2004 have noted signs in recent decades of more dry spells within the peak monsoon months. If these lead to weaker, or less predictable, monsoons in future (though this year’s was about normal) the consequences for farmers could be dire.


In any case, the cost of running short of water is already becoming clearer. The Lancet, a British medical journal, reported last year that up to 77m Bangladeshis had been poisoned by arsenic—the largest mass-poisoning in history. It was the result of villagers pumping up groundwater from ever deeper aquifers. The same poison is now entering crops and more of the food chain.
Filthy water and bad sanitation spread diseases, such as diarrhoea and cholera, which kill hundreds of thousands of Indian children every year, says Unicef, the UN’s children’s agency. Several South Asian rivers, suffering from weaker flows, have become a sludge of human and animal waste, dangerous to drink and wash in and unsafe even for watering crops.
All over the region water tables are dropping as bore holes drive deeper. In the dry season even some of the larger rivers slow to a trickle. Knut Oberhagemann, a water expert in Dhaka, Bangladesh, says that the flow of the mighty Ganges where it enters Bangladesh is at times a pitiful few hundred cubic metres a second, so low that “you can walk across the river”. When the same river, at this point called the Padma, reaches the coast, it is often so feeble that the sea intrudes, poisoning the land with salt.
The same problem curses the delta of the Indus in Pakistan. There a semi-desert was turned into some of the most fertile land on earth by British-built irrigation canals. But as the sea encroaches on low, flat land, rivers at times are flowing backwards, laments a local environmental activist. Take away the fresh water—around 60% of which is now lost to seepage and evaporation because of the bad management of those canals—and the desert will eventually come back.